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The demand for short hairstyles among women has driven the expansion of the market for most wet and wavy wigs

In the aftermath of the COVID-19 outbreak, hair salons reported that women were turning to professional hairstylists to get their hair cut. Among them? Rihanna recently visited her longtime hairstylist Ursula Stephen to replace her waist-length braids with an elf. "I think it gives them a sense of freedom when anyone decides to actually do it," said Ms. Stephen, whose Ursula Stephen the Salon is in New York.

After nearly a year of isolation, people demands for freedom are high. Sal Salcedo, a Los Angeles hairstylist, estimates that after his Nova Arts Salon reopened because of the relaxed restrictions, about 70% of his clients asked for a complete haircut of about 50% of their pre-coronavirus hair. "A lot of people come to me every chance they get and say, I want it cut," he said. Guido Palau, a New York-based hairstylist who has designed Bob for the model Kaa Gerber and runway hairstyles for brands like Prada, said: "It a lot of work. Palau believes that COVID weight motivates women to take more risks. "After what weve been through, it no big deal to cut off your hair."

The epidemic has left many of us feeling helpless. The hair change gives a sense of power. "After a major world event, people want to control the situation. They want to do something different. And cutting your hair off, it feels very rebellious, "said Rachael Gibson, a hair historian in London. She compared the current desire for shorter hair to the Bob craze of the 1920s when women were given the right to vote at the end of World War I and "rebelled against their parents generation". "Shortcuts," she said, showed that "you have better things to do than sit and comb your hair."

While many women with short hair have become pop-culture ICONS - from the 90s elf Linda Evangelista to the more recent Zoe Kravitz - there is still a baffling stigma attached to women short hair. Gibson believes this is because Western culture tends to associate long hair with femininity and fertility. Until Victorian times, she said, a woman hair was largely the property of her husband, pinned anywhere but the bedroom.

Miah Giavonni, a filmmaker in Los Angeles, experienced a similar self-discovery when she went from long braids to a genie in December. "This feels most like me," she said. "I cant escape myself. I have to look in the mirror and even accept things that I might not feel safe about."

Rihanna hairstylist, Stephen, believes short hair appeals to those who are restless because it defies convention. "The standard for women is long hair. But when you [cut it], it sends a message loud and clear: "Im strong, and I broke the rules." That said, not all short hair is right for every woman. Stephen suggests thinking about the texture of your hair, what facial features you want to hide or accentuate, and coming clean with your stylist.

The demand for short hairstyles among women has driven the expansion of the market for most wet and wavy wigs. Feel free to send an email to for the latest information of wet and wavy wigs.

How is the wet and wavy wigs market?

The global market for human hair wigs is expected to reach $5 billion by 2026, growing at a compound annual growth rate of 8.5% over the forecast period from 2021 to 2027.

"Baldness" has become a common problem around the world. According to data from cross-border e-commerce retail platforms, sales of human hair wigs and wet and wavy wigs have been growing at a rapid rate of 300% all year round.

Over the past few years, the wet and wavy wigs market has been driven by the increasing number of customers requesting extensions or wigs for aesthetic or functional purposes. African natives and people of African descent are the biggest consumers of wet and wavy wigs and extensions. Wigs are popular in Africa, where they are as much a part of everyday life as clothes and shoes. Their hair is curly, a good head of hair is a symbol of beauty, many women even wear several wigs, including wet and wavy wigs.

North America human hair wigs market contribution is expected to rise. Right now, transaction volume is growing at about 50 percent a year in the U.S. and Europe, and it going to grow 100 to 300 percent in Africa. In 2020, North America occupied the global wig and hair extensions market with more than 40% market share. The region population of African and Caucasian descent is the main source of sales of human hair wigs. The US market is heavily influenced by age groups.

By region, the wet and wavy wigs market for human hair wigs is divided into Asia Pacific, North America, Latin America, Europe and the Middle East and Africa. North America has the largest share in terms of revenue and currently dominates the market segment. In the United States and Mexico, the presence of major suppliers and the growing demand for these wigs, which are fashion and style accessories, has helped fuel the demand.

Just how important is a person hairstyle to their overall image nowadays? The global market for human hair wigs is potentially huge.

The price of wet and wavy wigs

The price of wet and wavy wigs will fluctuate randomly under the influence of wet and wavy wigs cost, political and economic changes in the international market in recent years, frequent adjustment of international trade policies, and fluctuations of the international exchange rate. Loveuwigs is a trusted Nigerian human hair wigs supplier for women online at the best prices. Find affordable virgin human hair wigs online and refresh your look! Loveuwig is committed to give you the most favorable price and the most honest service. If you are looking for quality wet and wavy wigs, feel free to send an email to for the latest price of wet and wavy wigs.

The wet and wavy wigs market trends and driving factors

The forecast of the global wet and wavy wigs market shows the upgrading of the consumption structure, which provides the impetus for the economic shift to high-quality development, and opens up a broad market development space for human hair wigs products, beauty salons and other fashion hair and makeup industries. The size of the wet and wavy wigs is expected to continue to grow, with the global wig market expected to reach $250 million by 2027.

Factors driving the wet and wavy wigs market, such as:

The growth potential of middle-income consumers;

Urban community image reconstruction;

Wigs are increasingly used in the fashion and entertainment industries;

Hair loss rates are on the rise for both men and women;

The celebrity wig effect;

Easiness in styling and maintaining human hair wigs, better quality, durability, lifestyle changes, increasing per capita income and increased spending on fashion products are some of the factors driving the growth of the human hair wig and hair extensions market.

The latest trend in the market for human hair wigs and extensions is men hair. These products are made from human hair and give a natural appearance after use and can be shaped as needed.

The cost of wet and wavy wigs

In fact, the cost of wet and wavy wigs is a wild card because raw materials are hard to supply in the wig industry. The price of the wet and wavy wigs varies from a few hundred to a thousand, and the profit is considerable. Real human hair is the main raw material, but the purchase requirements are more strict, also cant hot dye. Although chemical fiber hair is also one of the raw materials, the service life is short, also easy distortion, the market share is far lower than the wig of real person hair. Due to the scarcity of raw materials, the development of the whole wig industry will be more or less restricted, and the cost of wet and wavy wigs will also fluctuate accordingly.

The supplier of wet and wavy wigs

Loveuwig with the website of is a Nigeria based wig store with factories and local retailing stores in both Nigerian and China. Loveuwigs only sell 100% real human hair wigs, including wet and wavy wigs, with many different styles or colors such as lace front wigs, bob wigs, curly wigs, wave wigs,straight wigs, Brazilian hair wigs, African women wigs, and Nigerian women wigs. If you are interested in wet and wavy wigs, please send an email to and get morn information about it.

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