The rapid development of daylight readable lcd in the LED industry
rapid development of daylight readable lcd in the LED industry
September 19th, the 14th Shanghai International LED Exhibition, the 16th
Shanghai International Advertising Signs Exhibition, and Shanghai International
Digital Signage Exhibition opened grandly in Shanghai New International Expo
Center. According to reports, LED CHINA was founded in 2005 and is the world\'s
earliest themed exhibition focusing on LED and LED lighting.
2016, the daylight readable lcd of my country\'s LED industry has been in a
stage of rapid development, and by 2018, a new pattern has appeared. Up to now,
my country has put the development of LED and photovoltaic industries on an
important agenda. In the next few years, the potential market for domestic daylight
readable lcd is huge, and the scale of the industry is rapidly expanding.
Related reports pointed out that although the daylight readable lcd started
late in my country, it has entered a period of vigorous development. In 2012,
the market size of my country\'s daylight readable lcd was 1.55 billion yuan, a
year-on-year increase of 27.6%. In 2015, the domestic daylight readable lcd
market grew to 1.970 billion yuan, a year-on-year increase of 17.4%. In 2016,
my country\'s daylight readable lcd market reached 2.354 billion yuan
daylight readable lcd market is entering the fast lane
industry analysts believe that the outdoor advertising industry, including daylight
readable lcd, is developing towards five major trends: First, the outdoor media
resources in the multi-screen era are showing a trend of integration; second,
the digital transformation of outdoor media has become an inevitable trend in
the industry; third, low-carbon The economy is driving the innovation and
development of outdoor media companies; fourth, the government’s management of
outdoor advertising has gradually begun to digitize, and the efficiency of
supervision will be greatly improved; fifth, the interactive nature of
smartphones has brought unlimited possibilities for outdoor advertising, and
digital outdoor advertising has begun to become intelligent, With the evolution
of interaction and personalization, outdoor media has entered the trend of
intelligent delivery management.
daylight readable lcd industry development trend
analysis of relevant experts pointed out that 80% of domestic outdoor
advertising resources are in the hands of small and medium-sized advertising
companies. With the continuous liberalization of the domestic market,
international media giants are stepping in. China\'s daylight readable lcd
industry is facing the largest development and development in history.
Integration period. In this "battle", any company that is the first
to layout and occupy the market will get a share of this blue ocean market. In
the scholar\'s view, the core issue is how to use Internet technology to
initiate marketing innovations for daylight readable lcd, thereby reducing
operating costs, increasing marketing revenue, and expanding advertising
influence. With the advancement of media technology, daylight readable lcd
appear in the form of advertising networks, and media advertising has further
improved, which is mainly reflected in three aspects: 1. After the
establishment of advertising networks, media products that can be released at
the same time by multiple terminals can be formed, breaking the list. The
geographic category of the point of media; second, the simulcast screen
realizes precise time period selection and control, so as to meet the needs of
advertisers to broadcast advertisements at different times; third, the
interactive technology enables the simulcast to interact with the audience and
achieve more for advertisers Creative planning to build new profit growth
daylight readable lcd application
daylight readable lcd can effectively reduce the labor cost of advertising
operations and improve work efficiency; for non-networked LED screens, the
daylight readable lcd provides hardware upgrade services with OOHLink
intelligent broadcast control box to complete the hardware + software
integration service, so that non-networked screens can be realized Functions
such as intelligent media management, flexible module selection, intelligent
location selection, and media value evaluation. At the same time, in terms of visual
data monitoring, the daylight readable lcd provides a brand-new delivery
strategy to achieve multi-dimensional targeted advertising based on the crowd,
weather, and time of day.
daylight readable lcd can also provide systematic services such as data
information collection, implementation status integration reports, the
establishment of a data labeling system, and sharing of offline traffic
dividends. In the future, richer innovative advertising forms such as face
recognition, voice-linked code, AR technology, real-time live broadcast, and IP
assist will be launched to create more new digital marketing methods.
addition, in the subway transportation industry, daylight readable lcd can help
with systematic deployment. The information release broadcast control box can
be installed at any place with advertising value, and the platform can be used
for intelligent advertising, which can save energy and reduce emissions. The
function of synchronized playback on the screens of each site has been implemented.
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advantages of outdoor full-color daylight readable lcd
the rapid development of digital technology, outdoor full-color LED displays
have taken a certain position in the field of advertising media. So what are
its advantages? The following editor introduces the advantages of outdoor
full-color LED screens.
size, high-definition picture quality, outdoor full-color LED screen more
comprehensively promote the visual impact of the masses, can quickly transmit
information and promote people\'s consumption
full-color LED screens usually appear in high-end shopping malls and traffic
hubs where people flow. Able to establish stable and good communication with
consumers, and arouse consumers\' strong desire to buy and release.
full-color LED screens can not only play 24 hours a day, but also can save
energy and protect the environment, work around the clock, and can fully adapt
to various harsh outdoor environments. The overall performance is strong, and
cost-effective. The information transmission of outdoor full-color LED screens
is all-weather. It can better guide potential customers and allow enterprises
to achieve the best advertising effect with less investment costs.
full-color LED screens can more effectively cooperate with traditional TV
advertisements: the cost of outdoor full-color LED screens is only 1% of TV
advertisements to achieve the effect of ordinary advertisements.
with the traditional form of advertising, people are slowly losing interest in
watching overwhelming advertisements and printing flyers and posters. If the
modification inevitably consumes a lot of manpower and material resources, the
LED advertising display screen only needs to be modified on the terminal
device, without extra printing costs, and it is convenient to change the screen
text content at any time later.
the city level with the rapid development of the application field of outdoor
full-color LED screens, many institutions use outdoor full-color LED screens to
release some corporate information and urban promotional videos, which can
beautify the image of the city and improve the corporate quality and taste.
Outdoor full-color LED screens are now widely used in stadiums, venue centers,
advertising, transportation, etc., which reflect the economic, cultural and
social life of a city.