a decade later, Instagram post previews are
working again on Twitter
Wednesday, Instagram made an announcement nine years in the making. Since 2012,
photos shared on Instagram to Twitter can only appear as a link in plain text.
From now on, Instagram links will include previews of images, just as they did
before Instagram was sold to Facebook, where competitive pressures and
professional competition exacerbated our user experience.
Instagram proudly announces that you can now see previews of Instagram posts on
Twitter. Once you type any Instagram links into Twitter, they automatically
change to a card format.
that sounds like a great feature, but you might be wondering, why was not it
there in the first place? Instagram Twitter account keeps saying "They
said it would never happen." What is going on?
that feature did exist until Facebook bought Instagram a decade ago. Twitter
then blocked Instagram from using its API to prevent people from finding Their
Twitter friends on Instagram. Instagram then retaliated by preventing Twitter
from embedding Instagram posts into tweets when users shared Instagram links.
said it would never happen," Instagram tweeted On Wednesday. In fact, few
foresaw this reversal. The road to peace includes wine, pizza and backyard
deals -- but to really appreciate what is happening, you have to start from the
moment it all falls apart.
Instagram launched in October 2010, it was probably the easiest way to share
photos on Twitter. At the time, Twitter could not even host photos itself; You
have to publish through third-party services like Yfrog and Photobucket. Thanks
to slick filters, Instagram has quickly become one of the most popular ways to
post photos on Twitter.
began to change in April 2012, when Facebook bought Instagram for $715 million.
Twitter also tried to buy the company but lost out to Mark Zuckerberg. Mr.
Zuckerberg has promised to help Systrom and its co-founder, Mike Krieger, reach
a global scale with minimal disruption. Dorsey took the defeat personally and
has since stopped Posting on Instagram. A few months later, Twitter blocked
Instagram access to its image, preventing users from quickly finding their friends.
December, Facebook retaliated: Photos shared from Instagram would no longer
appear on Twitter timeline. As Sarah Frier explains in her book No Filter,
Facebook executives believed that enabling photo preview would only help
Twitter grow and increase its inventory of available ads. So the company
canceled the link preview, and Twitter was so outraged that it leaked a story
to The New York Times alleging that Strom had perjured himself in the sale to
Facebook. (No results except bad feelings.)
years passed. The co-founder of Instagram left Facebook in 2018. By then,
Instagram had 1 billion users, most of whom were younger than those on
Facebook. Twitter entered a long period of stagnation that began to thaw only
in the past two years when the company added hundreds of employees and began
rolling out new products at a rapid pace under Kayvon Beykpour, it is head of
same time, Twitter is increasingly open to cross-platform collaborations. It
started a popular and hilarious Instagram account. It shares tweets directly to
Instagram stories. It also started embedding YouTube videos directly into
given his parent company ambition to build a more integrated world than it is
today -- a goal Meta CEO Mark Zuckerberg shared with me this summer when he
announced the company shift to the metaverse.
and more platforms are going to need to figure out how to be more open,"
Mosseri said. "It is tricky. Data portability is a huge privacy issue. I
think we need to figure that out as an industry."
end, all it really takes to end the Instagram-Twitter battle is time and a
willingness to put user needs ahead of strategic anxieties.
do not live off one product," Beykpour said. He noted that Twitter also
rolled out its Snapchat integration in December. "They navigate between
the two. So I think it is important to make these crossings convenient and
post previews are working again on Twitter and will this have a positive impact
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