Home > Business > Volvo is going to make its electric motors in-house – but why?

Volvo is going to make its electric motors in-house – but why?

wallpapers Business 2020-10-08 >

There are many different car manufacturers in the world, but did you know that many of them use the same components? For example, many of them use Bosch electronics, Brembo brakes and tires from a handful of different manufacturers.

Now, as Volvo is gearing up for a fully electric future, a famous Swedish car manufacturer is moving one of the production aspects in house.

Volvo is going to develop its electric motors in-house. Image credit: Volvo

Electric cars are especially like this. You design an electric car and start shopping around. Whose motor are you going to use? Who will make batteries for you? Will you produce chassis yourself or will you go to one of the major contractors?

But it’s always been like that. How many cars were designed by Pininfarina, Bertone and other design houses? In how many different cars can you find Volkswagen’s motors? Who made the brakes that are installed in your car? And do you know what Mercedes-Benz G-Class, BMW 5 Series, Jaguar I-Pace and Toyota Supra have in common? They are all manufactured by Magna Steyr company.

And it’s not just cars. Tools, for example, use switchgear and motors from a small number of manufacturers. Many different smartphones use Qualcomm processors, regardless what logo is on the back. Your computer uses AMD or Intel chips. And so what?

However, there are some exceptions. Ever since Tesla was a small company, Elon Musk insisted that they have to make their own motors. Why? Uniqueness and control, according to Musk, are important factors in car production business. And now Volvo is following the lead.

Volvo will become an electric car manufacturer in the future. By 2025 50 % of Volvo’s sales should be fully electric vehicles and some time later internal combustion engines will be thrown away completely. This is why now Volvo opened an electric motor lab in Shanghai. This centre will focus on moving the design and development of electric motors for the next generation of Volvo models in-house.

Henrik Green, chief technology officer at Volvo Cars, said: “Through in-house design and development, we can fine-tune our e-motors to ever better levels. By constantly improving their overall performance levels in terms of energy efficiency and comfort, we create an electric driving experience that is unique to Volvo.”

Uniqueness and control are very important for car manufacturers, especially right now. All major car companies will have to produce electric cars. How will you choose what to drive if all of them will use the same components? At the same time Volvo will be able to monitor the quality of these products much more closely.

Transition towards electric cars is going to be very interesting. Which car manufacturers will adapt and which ones will disappear? How different will the new cars be? Will brands lose their unique style and characteristics? We will have to wait and see.


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